In Episode three Kurt and Scott unpack the exuberance over the release of non-dairy ice cream flavors by long-time animal exploiter Ben & Jerry's, and what it might mean. A harmless exercise in personal preference, a sign of things to come, or a victory for the animals? As a part of the discussion they look at corporate marketing strategies and compare and contrast Ben and Jerry's with other companies like Memphis Meats and Hampton Creek in the context of a capitalist culture.